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+39 049 9816755
+39 342 95914413 Padova - Via Santa Sofia, 67 -35121 - ITALY

      /  Legal area

    Legal area

    1. Customers
    2. Acceptance of order – Contract of sale
    3. Payments
    4. Shipping and deliveries
    5. Prices
    6. Non conforming Products – Guarantee
    7. Exchange and returns of Products- Recess
    8. Applicable law and disputes
    9. Communications and complaints

    The Terms and Conditions of Sale for the purchase of products by UNCONVENTIONALDOG (“Products”) displayed on this site (“Site”) owned and managed by UNCONVENTIONALDOG di Rinaldo Rinaldi, Via Santa Sofia 67, Padova (PD), Fiscal Code RNLRLD68C21A944J, VAT number IVA 04432010280  (“UNCONVENTIONALDOG ” or, alternatively, the “Seller”), are included in the present contract of sale (“Contract”).
    Every user visiting the Site (“User”) is invited to view the Contract before completing an order for purchase of Products on the Site (“Order”). The purchase of Products on this Site implies the acceptance of these Terms and Conditions of Sale.
    Any modification or amendment to these Terms and Conditions of Sale will immediately become effective after being published on this Site and will regulate all the subsequent sales of Products.

    1. Customers

    The purchase of Products on this Site is allowed only to customers (“Customers”) – meaning natural persons, eligible to execute and perform binding agreements according to the applicable law or under parental (or guardian) consent, when needed, outside of any business or professional purpose.
    When submitting an Order, Customers must provide all the personal information required by this Site, including but not limited to their own first name, surname, birth date, email address, billing and delivery address. All such information must be true, accurate and up to date.
    Users cannot make any purchase under someone else’s identity unless strictly authorized to do so by the identity holder.
    Products sold on this Site are not meant for resale.

    1. Acceptance of an Order – Contract of sale

    Following the electronic submission of an Order, the Customer will receive a specific email confirming receipt of the Order.
    Such communication serves to notify the Customers that the Order has been received, and to provide them with the relevant unique identifying number for the Order. That does not in any way represent acceptance of the Order on the part of the Seller. If one or more information in the confirmation email appears incorrect, the Customer must promptly inform the Seller’s customer service (“Customer Service”) by email info@unconventionaldog.it or by the link included in the confirmation email.
    The acceptance of the Order on the part of the Seller will take place only when the latter sends the purchase confirmation to the Customer by email (“Purchase confirmation”), usually at the same time as the despatch of the Products. The relevant Contract should be considered finalised at the time of receipt of the Purchase confirmation on the part of the Customer.
    Before that time, the Seller reserves the right to refuse acceptance of an Order at its discretion. In particular, the Seller shall not be responsible, in any way, in the event that a Product that has been ordered is removed from the Site following the submission of the relevant Order. It may in fact occur that the Site erroneously displays Products that are not available at that time. In the case of partial unavailability of the Order, Customer Service will contact the Customer in order to confirm that the Customer wishes to (a) receive a partial Order, (b) the complete Order over numerous deliveries, or (c) to cancel the Order.
    In the case of total unavailability of the Order, however, the Customer Service will contact the Customer in order to inform the Customer that the Order will not be processed, and will cancel the relevant Order. In such case, no charge will be imposed in relation to the Customer.

    1. Payments

    Orders may be made using major credit cards, debit cards or other methods of payment available on the Site (collectively, the “Payment methods”).
    The Seller will proceed to charge the price of the purchase, as defined below (“Price”), at the same time as the acceptance of the Order. However, prior to the acceptance of the Order, security checks may be carried out regarding the Payment method chosen by the Customer for the Order, or a pre-authorisation or a pre-charge for the sake of caution.
    The Seller uses a primary gateway for the authorisation of payments for Orders (“Payment gateway”); as a result, the Seller will not directly manage any financial information relating to the Payment method used by the Customer, nor will the Site process any financial information provided for the completion of the Order.
    The Payment Gateway protects the details of the credit or debit card used, encrypting sensitive information in order to ensure that they are transmitted securely. The Site uses Secure Socket Layer (SSL) technology in order to guarantee a higher level of security for every Order.
    In the unlikely event of error, negligence or any wrongdoing in relation to the management of the transaction linked to an Order by the Payment Gateway and/or the intermediary systems for payment, neither the Seller nor the Site will be responsible for such error, negligence or wrongdoing.
    The Seller reserves the right to cancel a transaction and the relevant Order in the event that it appears that fraudulent use is being made of the Payment method adopted for the Order. Moreover, the Seller and the Site will not be responsible in the event that illegal use is made of a Payment method by third parties which is not connected to any error or negligence by the Site or the Seller.

    1. Shipping and deliveries

    UNCONVENTIONALDOG despatches and delivers the Orders using major couriers.
    The Seller commits itself to deliver the Orders to Customers in a precise and timely manner, in conformity with the terms of delivery shown on the Site at checkout and, in every case, within 30 (thirty) days from the date of notification of the Purchase confirmation to the Customer.
    The Purchase Confirmation is usually sent to the Customer at the time the Products are despatched to the courier for delivery.
    In certain circumstances, such as, for example, during sales periods or the closure of the business, delivery times may vary. The Seller shall not be held responsible for delays in delivery that are not connected to its fault or negligence. To this extent, the Seller shall be exempt from responsibility for delays due to force majeure, strikes, natural disasters, occurrences related to customs procedures, and any other occurrence relating to the provision of delivery services or any other circumstance outside its control. The Order Confirmation indicates the tracking number with which the Customer can monitor the shipping and delivery process of the Products on the website of the courier. Customer has to do everything in their power to facilitate the delivery of the Order, making themselves available for receipt or delegating to a third party. The courier will make a first attempt at delivery of the Order at the address indicated by the Customer. Where the outcome of the delivery is negative, the courier will inform the Customer of the attempt at delivery and will try to arrange a subsequent delivery of the Order with the Customer.
    In the event that the courier is definitively unable to deliver the Order, Customer Service will contact the Customer in order to verify his or her interest in a new despatch.
    At the time of delivery, the Customer must verify the exactness of the number of the parcels and the integrity of the external packaging. In the event that the Customer finds anomalies with the delivery, for example in relation to the number of parcels or damage to the external packaging, the Customer must conditionally sign the delivery document and contact the Customer Service. In the event that the Customer fails to do so, the Customer will not be able to bring a claim in relation to the delivery, save for as provided under article 8 below in relation to hidden faults and in respect of any applicable consumer protection law.
    The Customer may contact Customer Service by filling in the form provided on the Site or to our email info@unconventionaldog.it

    Selecting a different country of delivery, prices, general conditions and availability of the items may vary. For more information, see the “Shipping and delivery” section.

    1. Prices

    All the prices published on the Site are inclusive of VAT (“Prices”). Regarding the costs of delivery of the Order (“Delivery Costs”), the Customer must refer to the information provided in the “Shipping and delivery” section.
    The total amount of the Delivery Costs (where such are owed), inclusive of VAT, will be visible in the summary of the Order during the checkout procedure, and will be stated in the Purchase confirmation sent to the Customer following acceptance of the Order.
    Any amendments made to the Prices will have effect from the date of their publication on the Site, with no retroactive effect on Orders that have already been accepted via a Purchase confirmation.
    Except in the event of a recognisable error in accordance with article 1431 c.c., the Seller reserves the right to refuse acceptance of an Order for reason of error in the Price published on the Site or indicated in the email sent to confirm the receipt of the Order, that is, before the acceptance of the same Order by the Seller.

    1. Non-conforming Products – Guarantee

    Subject to the provisions set out in article 4 above, the Seller assumes responsibility for every defect in the Products.
    The Seller guarantees the Customer that Products sold are not defective and that they conform to what has been set out in the Contract, that is, in particular, that the Products:

    • conform to the description provided on the Site and possess the qualities of the Products that the Seller has presented to the Customer as a sample or model;
    • are appropriate for the purpose that goods of the same kind are normally used for;
    • possess the usual qualities and characteristics of goods of the same kind, and that the Customer can reasonably expect, taking into account the nature of the good.

    For technological reasons, neither UNCONVENTIONALDOG, nor the Site can guarantee that the visualisation of the colours on the screen will always be accurate.
    Marginal differences between the description of the Product on the Site and the actual characteristics of the Product will not be considered cause for non-compliance of the Product for the purposes of the present Contract.
    In the event that a non-compliant Product is delivered, the Customer will be able to request the reinstatement, at no expense, of the conformity of the Products by way of repairs or replacement. Where that is not possible, the Customer will have the right to a correspondent reduction in the Price of the purchase or to the refunding of the Price and (where incurred) the Delivery Costs. These Terms and Conditions of Sale shall not affect any statutory consumer right.
    The Customer will notify UNCONVENTIONALDOG of any failure of conformity of the Products within a period of 14 (fourteen) days from the date on which such failure of conformity is discovered by completing the form available on the site at Contact us.
    After receiving notice from the Customer, the Seller will contact the Customer to arrange the collection of the Products directly with the Customer.
    The mere receipt of the Products on the part of the Seller after the initiation of the current procedure does not in any way represent recognition of a failure of conformity of the Products, there being necessary an accurate verification by the Seller.

    1. Exchange and return of Products

    Within 14 (fourteen) days from the date of delivery of the Order, the Customer has the right to:

    • request the exchange of a Product with a unit of the same Product of a different colour or size; or
    • cancel the Contract, with no penalty and without having to provide any reason (Return).

    To this end, in order to ensure compliance with the above-mentioned term, the date of delivery of the Products will be taken as the date indicated on the tracking system for deliveries made available by the courier on its own website.
    Where Customers decide to request the exchange of the Products or to exercise their right of Return as set out above, Customers must previously notify their intention to UNCONVENTIONALDOG by contacting Customer Service via the electronic form (“Contact Us”) or by sending an e-mail to: info@unconventionaldog.it

    For more detailed information, please consult the section of the Site on the procedure of returns.
    In the event that the Customer chooses to contact the Customer Service for Returns, the Customer should kindly refer to the unique identifying number for the Order, as set out in the Purchase Confirmation. After receiving the notification, UNCONVENTIONALDOG will communicate via email to the Customer the confirmation of receipt of the request for return product or replacement. However, the return could be denied in the event that UNCONVENTIONALDOG verifies the lack of conditions for withdrawal or replacement, for example because more than 14 (fourteen) days have passed from the date of delivery of the Products to the Customer. The cost of the return shipment will be borne by the customer. Further delivery of the changed product will be borne by the company UNCONVENTIONALDOG.

    The possibility of return Products is available only in relation to Orders that have already been delivered to the Customer based on the tracking system provided by the courier.

    In particular:

    • the returned Products should be sent back with all labels, packaging and accessories (cases, hangers, etc.) that came with the Order;
    • the Products, labels, packaging and accessories should not show any sign of usage, or scratches, or have been changed in any way (worn, washed, ironed  etc.) and should be sent back in the same condition in which they were sent out by the Seller and in their original internal packaging“UNCONVENTIONALDOG”.

    However, the purchase Price and Delivery Costs will not be reimbursed in relation to:

    • products that have had their security tags removed or cut off; and/or
    • products that have been used, are incomplete (in particular where there are missing parts or accessories), ruined, damaged, in a state of deterioration or dirty. Any signs of use present will affect the refund or replacement of the Product.
    • products returned without their internal packaging UNCONVENTIONALDOG.

    The Customer will be considered liable for any diminished value of the Products resulting from all manipulation other than that necessary to establish the nature, characteristics and functioning of the Products.
    Once the prerequisites for exchange of the Product or for Return have been verified, the Seller will communicate to the Customer its acceptance of the return and will proceed to the replacement of the Product or, in the case of Return, to the reimbursement of the purchase Price and of the Delivery Costs ultimately incurred by the Customer (Reimbursement).
    Provided that the Customer has correctly followed the present procedure, the delivery costs for the Returns will be borne entirely by the Seller.
    The Seller commits to undertake the Reimbursement procedure described above within 14 (fourteen) days from the date of receipt of the returned Products. Reimbursement will be effected via the same Payment method used by the Customer for the Order.
    In the event that the Customer has returned the Products without complying with the prerequisites for Return, UNCONVENTIONALDOG will not be able to recognise any right of return. In such case, the Seller will return the Product to the Customer, having previously confirmed his or her availability in this regard, reserving the right to charge any subsequent delivery costs to the same.
    Customers should dispatch the Products for return from the same country where the Products were first delivered.

    1. Applicable law and disputes

    These Terms and Conditions of Sale and the Contracts formed under the same rules are governed by Italian law.
    All disputes relating to the present Terms and Conditions of Sale and the relevant Contracts made under the same rules will be recognised by the competent Court in the place of domicile or residence of the Customer, based on the applicable law, or, upon option of the Customer, the Court of Milan. The possibility of promoting the extra-judicial resolution of disputes is guaranteed, as set out by articles 66 and 141 of the Consumer Code.


    1. Communications and complaints

    For every communication, notification or complaint relating to an Order and to the application of these Terms and Conditions of Sale, the Customer will be able to contact the Customer Service using the relevant form on the Site at the address Contact Us or alternatively by email to : info@unconventionaldog.it

    1. Site activity
    2. Site content and intellectual property
    3. Third Party content
    4. Disclaimer
    5. Use of the Site
    6. Personal Accounts
    7. Limitation of liability

    Access to and navigation on this website “Site” implies acceptance of the provisions set out in these terms of use of the Site the user. Users who do not accept the content of the Terms of Use should stop access to and navigation of the Site.
    The Terms of Use are part of the legal terms of this Site.
    UNCONVENTIONALDOG reserves the right to modify, in whole or in part, the Terms of Use. Users who do not accept such modifications should consider whether or not to continue navigating; in fact, use of the Site following the publication of the aforementioned modifications represents acceptance of the same on the User’s part.
    The Site Owner is UNCONVENTIONALDOG di Rinaldo Rinaldi Via Santa Sofia 67, 35121 Padova, Italy , vat number 04432010280 (“Owner”).

    1. Site Activity

    The Site displays, publishes, promotes, sells and distributes the Owner’s products (“Products”) under the registered brands of UNCONVENTIONALDOG.
    Within the Site there are multiple features to inform Users of the Products and services available on the Site, and to facilitate the completion of Orders, such as, for example, the ability of Users to:

    • Register on the Site, thereby activating a personal account in order to access areas of reserved content;
    • Subscribe to the mailing list in order to receive newsletters relating to the Site’s Products and campaigns;
    • Participate in promotional campaigns.

    Users are invited to provide true and accurate personal information and to update their personal information (“Personal Information”) as provided at registration where such is out of date, and to read the Privacy Policy and the Cookie Policy in relation to the processing of Personal Information and the rights of Users set forth by the applicable privacy protection law.

    1. Site content and intellectual property

    The information, photographic material, Products and in general the entire contents of the Site is the property of UNCONVENTIONALDOG, its licensors or content providers. All of the Site Content is protected by intellectual property rights, including, for example, laws regarding copyright, patents, brands or other laws and international treaties regarding intellectual property rights.
    The copying, downloading, distribution, modification, creation of derivative works or extracts, publication or other use or exploitation of the Site Content without the prior written consent of the Owner or, depending on the circumstances, of another rights holder, when such activity has not been expressly consented by the Site, is forbidden. The reproduction of Site Content for the purpose of sale, distribution for commercial purposes, unauthorised insertion or posting on other sites, or for a professional purpose, is also forbidden.
    All the Owner’s Trademarks, both registered and unregistered, commercial names, logos and other distinctive signs of the Products and services used, visualised and howsoever contained on the Site are the exclusive property of the Owner, of subjects connected to the Owner or of the respective licensors or content providers.
    These Terms of Use do not confer either on the Users or on the customers that buy Products or services on the Site (“Customers”), or to third parties, any right to use the Owner’s Trademarks; Users, Customers and third persons are reminded moreover that the use of such Trademarks for business, commercial or promotional purposes is strictly forbidden without the prior written consent of the Owner.

    1. Third Party Content

    The Site may include, use or visualise content created by third parties, information derived from public sources and/or links to external sites or websites managed by third parties (collectively, “Third Party Content”). The Owner exercises no control or monitoring over Third Party Content and does not assume any liability regarding the accuracy, safety or reliability of Third Party Content and cannot guarantee, and does not guarantee, that such Third Party Content is free of viruses or other features capable of damaging data and/or goods belonging to Users. UNCONVENTIONALDOG disclaims any liability to Users in relation to any loss and damages which might be incurred and which are connected to the use of any Third Party Content.
    In certain cases, the Site may include links to third party sites, which are therefore not the property or under the management or control of UNCONVENTIONALDOG (“Third Party Sites”). The content of such sites lies outside the control appertaining to UNCONVENTIONALDOG, who therefore disclaims any liability regarding the trueness, completeness and legitimacy of Third Party Sites. UNCONVENTIONALDOG disclaims all liability for the contents of pages of Third Party Sites and for all the consequences following from access and navigation by Users of such Third Party Sites.

    1. Disclaimer

    The Owner cannot in any way guarantee that the Site, including the relevant Site Content, services and features, will be free from interruptions, that every defect encountered on the Site will be rectified or that the use of the Site will entail a specific result. The Site and Site Content are provided in their current state and are available as is. In addition to the above, the Owner does not recognise any guarantee, express or implied, including any guarantee of accuracy, completeness, non-violation of third party rights, marketability or suitability to a particular purpose.

    1. Use of the Site

    Users can use the Site and the Site Content exclusively for personal purposes, outside of any commercial purpose, and in a way that conforms with the Terms of Use, as well as all the applicable laws.
    The use of the Site cannot in any way entail the establishment of any professional relationship with the Users, even where the latter are involved in the publication of reviews, contributions, posts of any kind, nor by way of agency relationship or editorial collaboration.
    The Owner reserves the right to interrupt or suspend access or use of the Site for one or more Users, even without prior notice, where it considers that the Terms of Use of the Site have been breached or where it is necessary for reasons of security.

    1. Personal Accounts

    In the event of the creation of a personal account on the Site (“Personal Account”), the User commits to provide Personal Information which is true and accurate at the time of registration and to update it regularly. Registered Users are invited to store their Personal Account access credentials in an appropriate manner and not to divulge them. Registered Users must communicate promptly to the Site any unauthorised use of the Personal Account access credentials. Registered Users are responsible for all activity carried out via their Personal Account and may be held liable for any damages of any kind resulting from the improper use of their Personal Account access credentials or for any abuse of the services provided by the Personal Account.

    1. Limitation of liability

    The information regarding the Products on the Site is intended and published merely for descriptive or promotional purposes.
    The look and colours on the Site depend on the settings of the User’s device and it is impossible to guarantee that the User’s device will correctly display the colours and images published on the Site.
    The Site can modify or remove, temporarily or permanently, certain Products and/or services, or modify the retail prices of such Products or services, without providing any prior notice to Users regarding such modifications.
    UNCONVENTIONALDOG will not in any case be liable to Users, Customers or to third parties for any damage or loss deriving from the use of the Site and/or the Site Content, including information contained on the Site (and, in particular, information relating to the Products ).
    With reference to the process for purchasing Products, Users are invited to read Terms and conditions of Sale.
    UNCONVENTIONALDOG disclaims any liability for any damage, direct or indirect, regardless of the cause, origin, nature of the consequences of such damage, including, for example, the costs incurred or any other loss of intangible goods deriving from the use of the Site or from the inability to use it or from reliance on the information, directly or indirectly, available on the Site.

    Data Policy Disclosure on the processing of personal data pursuant to Articles 13 and 14 of EU Regulation 2016/679

    UNCONVENTIONALDOG di Rinaldo Rinaldi, as Data Controller (hereinafter: “UNCONVENTIONALDOG” or “Data Controller”) pursuant to Regulation (EU) 2016/679 (so-called The General Data Protection Regulation, hereinafter referred to as the “Regulation”) and Italian Legislative Decree no. 196/2003 (so-called Data Privacy Code, hereinafter the “Code”) – considers privacy and the protection of personal data as one of its primary business purposes. Consequently, we request you to carefully read this Privacy Policy before disclosing any personal data to the Data Controller, because it contains important information regarding the protection of your personal data.
    This Privacy Policy:

    • refers to the websites unconventionaldog.it  unconventionaldog.com  unconventionaldog.eu     (hereinafter referred to as the “Website”);
    • it is an integral part of the Website and the services we offer;
    • pursuant to Articles 13 and 14 of the Regulation, it applies to those who interact with the Website services, both during simple consultation and the use of specific services made available through the Website (by way of example, the purchase of products, the compilation of online information request forms or newsletter subscriptions), as well as the use of other services provided through the Website (telephone assistance and assistance via WhatsApp and Live Chat).

    The processing of personal data shall be governed by the principles of lawfulness, fairness and transparency, purpose and retention limitation, accuracy, integrity and confidentiality, as well as the principle of accountability, pursuant to Article 5 of the Regulation. Your personal data will therefore be processed in compliance with personal data protection legislation and the envisaged confidentiality obligations.
    “Personal data processing” means any operation or set of operations which is carried out on personal data or sets of personal data, by automated means or otherwise, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.


    Below is the contents preview of this Privacy Policy so that you can easily find the information on the processing of your personal data that concerns you.

      a. Browsing data
      b. Data voluntarily provided by the user
      c. Data processed to fulfil services rendered online
      d. Third-party data voluntarily provided by the user
    11. CONTACT US

    The Data Controller is UNCONVENTIONALDOG with registered office in Padova (Italy), Via Santa Sofia 67  tax code and Padova Register of Companies enrolment number PD-389313
    UNCONVENTIONALDOG Data Protection Officer can be contacted at the headquarters of the Data Controller at the address indicated above and by email at the address info@unconventionaldog.it .


    We inform you that the personal data we process may consist of an identifier such as a name, an identification number, location data, an online ID or one or more characteristic elements of physical, physiological, physical, financial, cultural or social identity, capable of identifying a data subject or making him/her identifiable, according to the type of services requested (hereinafter simply “personal data”). The following personal data is processed through the Website:

    a. browsing data

    During their normal course of operations, the computer systems and software procedures used to operate this Website acquire certain personal data, the transmission of which is implicit in the use of internet communication protocols. This information is not collected with the intent of associating it with identified users but, by its nature, it could lead to the identification of users through processing and association with data held by third parties. This category of data includes IP addresses or domain names of computers used by users who connect to the Website, URI addresses (Uniform Resource Identifiers) of requested resources, the time of the request, the method used to submit the request to the server, the size of the file received in reply, the numerical code indicating the status of the reply given by the server (successful, error, etc.) and other parameters regarding the user’s operating system and computer environment. This data is used for the sole purpose of obtaining anonymous statistical information on the use of the Website to check its correct functionality, to identify anomalies and/or abuses; in any case, they are deleted immediately after processing. The data may be used to ascertain responsibility in the event of computer crimes against the Website.

    b. data voluntarily provided by the user

    Except for references to specific information that may be available in the various sections of the Website, this Privacy Policy also addresses the processing of data voluntarily entered by you in the various forms envisaged within the Website itself, such as:

    – the information request form in the “Contact Us” section, in which you will be asked to enter your name, your surname and your contact details – email address and telephone number – as well as to submit your specific request, which itself may contain further personal data;
    – the chat and instant messaging service, through which you may connect with an operator of UNCONVENTIONALDOG who will be able to assist you by responding in real time to your requests for information.

    Regarding such data, we request you to enter in the aforementioned forms and in chat and instant messaging exchanges, only the personal data strictly necessary for the purposes of managing your request, thus excluding irrelevant information and/or details that may fall within the special categories of personal data pursuant to Article 9 of the Regulation ([…] personal data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, genetic data, biometric data intended to uniquely identify a natural person, data relating to the person’s health, sexual behaviour or sexual orientation).

    c. data processed to fulfil services rendered online

    With the exception of references to specific information that may be available in the various sections of the Website, this Privacy Policy also addresses the processing of data voluntarily provided by you for the purpose of performing the services rendered online, with particular reference to the following:

    – registration and access to your personal area which stores your personal and contact details, enabling processing (according to the data you have saved) of your shipping addresses, your credit card information and your product preferences. Details of any credit cards saved in your personal area will be handled through an external service provider, in compliance with PCI Regulations;
    – conclusion and execution of purchase contracts (including the order status verification service), in the context of which your personal data, contact details and information related to the delivery address of purchased products will be processed as well as any information concerning the Your shopping experience. The latter includes confirmation of payment through Apple Pay or PayPal. In regard to the latter, please note that, should you choose the Apple and PayPal payment methods, as independent data controllers, these entities notify the payment parameters to UNCONVENTIONALDOG together with information necessary for the shipment of the order;
    – handling any returns, in the context of which we shall process your personal data, contact details and information regarding the returned products collection address, as well as any information related to your purchase and return experience;
    – customer-specific assistance to meet requests for guidance on sizes, product categories in the women’s and man’s collections, body fit, new arrivals or other information;
    – the ‘wishlist’ service, through which you can add items to your list of desired items to purchase.

    Furthermore and in general, the Data Controller will process any information relating to your purchases (type of product, date of purchase, amount spent as well as, in general, your purchase choices, your preferences and your browsing behaviour on the Website) and, for profiling purposes, data obtained from your Website online activities, with and without personalised consequences, as better specified below. The Data Controller will also process information deriving from your choices for personalising newsletter content.

    d. third-party data voluntarily provided by the user

    Third parties may process personal data you disclose to UNCONVENTIONALDOG when you use Website services, (such as information provided for the purchase of products to be sent to third parties; data related to payments concluded referencing the bank details of third parties; billing information; details you may provide when requesting information in the Website’s “Contact Us” section). In such cases, you become the independent data controller, assuming all the applicable legal obligations and responsibilities. To this effect, you fully indemnify us against any dispute, claim, request for compensation for processing-related damages etc. the Data Controller may receive from third parties whose personal data has been processed, through your use of the Website’s services, in violation of the applicable the personal data protection rules. In any event, if you provide or otherwise process personal data of third parties when using the Website, you hereby and henceforth guarantee that such possible data processing scenario shall be based, where necessary, on the prior acquisition – by yourself – of the third parties’ consent to the processing of their information and you accept all related liability.


    Your personal data will be processed, with your consent where necessary, for the following purposes, where applicable:

    3.1. to enable navigation of the Website, registration in private areas, the deactivation of your account – following your request – for a maximum of 12 months and the provision of all other associated services provided by the Data Controller (such as, by way of example but not limited to, online sales, product returns and the service assuring product warranty management, the ‘wishlist’ service, the “Book an appointment” function, the “Contact us” section in relation to your customer care requests, the verification of order status, the saving of the preferred delivery addresses of the goods purchased on the Website as well as of favourite retailers, etc.). The above includes the management of Website security, as well as contractual, administrative, accounting and after-sales services. Please note that, with respect to the stores locator service, the data controller for data relating to your geographical location. Please also note that the Website provides additional assistance services to the Customer, including, in particular, the telephone, WhatsApp and LiveChat assistance services through which you can submit specific requests and receive assistance from UNCONVENTIONALDOG customer service; with reference to telephone assistance, we remind you that, subject to your consent, calls may be recorded to check the quality of service and for internal training purposes.
    3.2. to follow up specific requests addressed to the Data Controller, also in relation to after-sales situations, including requests for Customer Service and information (for example in relation to product warranty handling) sent by completing the relevant contact forms on the Website as well as through the chat and instant messaging services;
    3.3. to fulfil any obligations under applicable laws, regulations or EU legislation, or to satisfy requests from authorities;
    3.4. to provide for direct sending via post and email of advertising and promotional material in relation to products or services similar to those purchased by you, pursuant to Article 130, paragraph 4 of the Code and the Provision of the Data Privacy Guarantor Authority of 19 June 2008, unless you deny your consent to receive such material, which you can express during registration on the Website or on subsequent occasions;
    3.5. to send you announcements and commercial proposals, including newsletters (the contents of which you can customise), through automated tools (SMS, MMS, email, instant messaging and chat) and otherwise (post, telephone). Please note that the Data Controller collects a single consent declaration for the marketing purposes described here, pursuant to the General Provision of the Data Privacy Guarantor “Guidelines on promotional activities and counteracting spam” of 4 July 2013. If, in any case, you wish to oppose the processing of your data for marketing purposes carried out with the means indicated here, you can do so at any time by contacting the Data Controller at the addresses indicated in the “Contacts” section of this disclosure, without prejudice to the lawfulness of the processing undertaken prior to your opposition;
    3.6. to analyse your personal data, your purchasing choices, preferences, Website browsing behaviour to enable us to send you personalised announcements and commercial proposals as well as, in general, for profiling activities;
    3.7. or general profiling purposes, without personal implications, by means of generalised analyses (including predictive or strategic orientation) aimed at creating statistical processing and calculation models representative of the entire customer base. This purpose implies the processing of your data on an aggregate basis, in pseudonymised form, as a direct prerequisite and instrumental means for the pursuit of the purposes referenced in sections 3.5 and 3.6 of this disclosure albeit distinct from them;
    3.8. to meet any defensive needs;
    3.9. for statistical assessment and monitoring purposes. This purpose implies an analysis of aggregate information not referable to identified or identifiable natural persons and which, therefore, does not constitute personal data and does not in any way enable the Data Controller to trace your identity.

    Specific security measures have been implemented to prevent data loss, illicit or incorrect use of data and unauthorised access.


    The legal basis for the processing of personal data for the purposes referenced in sections 3.1 and 3.2 is Article 6, par. 1, point b of the Regulation ([…] processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract), since the processing is necessary for the provision of services. With specific reference to the telephone assistance service referenced in section 3.1, please note that the recording of calls to check the quality of the service can be disabled upon your request. The provision of personal data for these purposes is optional, but failure to provide it would make it impossible to activate the requested services themselves.
    The purpose referenced in section 3.3 represents a legitimate processing of personal data pursuant to Article 6, par. 1, point c) of the Regulation ([…]processing is necessary for compliance with a legal obligation to which the controller is subject). In fact, once the personal data has been submitted, the processing must comply with the legal obligations incumbent on the Data Controller.
    The processing performed for the purposes referenced in sections 3.5 and 3.6 is based on your consent pursuant to Article 6, par. 1, point a ([…] the data subject has given consent to the processing of his or her personal data for one or more specific purposes) and to Article 22, par. 2, point c of the Regulation. This consent can be revoked at any time without prejudice to the lawfulness of the processing carried out prior to the revocation in accordance with the provisions of Article 7 of the Regulation.
    Therefore, the provision of your personal data for these purposes is entirely optional and does not affect the use of the services. If you wish to object to the processing of your data for marketing, profiling or communication purposes, you may contact the Data Controller, at any time, using the contact details provided in the “Contact Us” section of this Privacy Policy disclosure or, where available, via the Privacy Settings found within your Personal Area. With reference to the purpose referenced in point 3.4, please note that if the Data Controller uses details provided by the data subject via post or email for the purposes of direct sales of its products or services. In doing so, it may, pursuant to Article 130, paragraph 4 of the Code, refrain from requesting the consent of the data subject, provided that the products or services are similar to those purchased by the data subject who is properly informed and does not refuse such use, initially or on the occasion of subsequent communications.
    The processing referenced in section 3.7 is carried out in order to pursue the legitimate interest of the Data Controller pursuant to Article 6, par. 1, point f of the Regulation.
    It is also specified that the processing referenced in section 3.8 is carried out to meet any defensive needs of the Data Controller pursuant to Article 6.1.f of the Regulation.
    It should be noted that the processing referenced in section 3.9, since it does not address personal data, does not fall under the scope of personal data protection regulations and can therefore be freely undertaken by the Data Controller.


    Your personal data may be shared, for the purposes set out in section 3 of this Privacy Policy disclosure, by:

    5.1. persons authorised by the Data Controller to process personal data pursuant to Articles 29 and 2-quaterdecies of the Code (e.g. staff operating in sales, administration and accounting, after-sales assistance, CRM and IT systems management);
    5.2. third parties who, in the provision of services (by way of example: technological services, assistance and consultancy services in accounting, administrative, legal, tax and financial matters, technical maintenance, transport services, banking and insurance services), typically act as data processors pursuant to Article 28 of the Regulation. The Data Controller keeps an up-to-date list of the appointed data processors and guarantees that the same may be viewed by the data subject at the aforementioned office or upon request to the addresses indicated above.
    5.3. UNCONVENTIONALDOG based In the EU as independent data controllers for administrative-accounting purposes on the basis of legitimate interest pursuant to Article 6.1.f and Recitals 47 and 48 of the Regulation;
    5.4. third parties responsible for carrying out the activities referenced in this Privacy Policy Disclosure with which BC has entered into commercial agreements;
    5.5. individuals, entities or authorities who require the disclosure of your personal information as mandated by law or by order of the authorities.

    These subjects are collectively defined as “Recipients”.


    Some of your personal data is shared with Recipients who may be situated outside the European Economic Area. The Data Controller ensures that these Recipients process your personal data in compliance with Articles 44–49 of the Regulation. With regard to the transfer of personal data to third countries, the Data Controller declares that the processing will be undertaken according to one of the methods permitted by current legislation, such as the consent of the concerned party, the adoption of Standard Clauses approved by the European Commission, the selection of subjects adhering to international programmes for the free dissemination of data or operating in countries considered as secure by the European Commission based on an adequacy decision. Further information is available by sending a written request to the Data Controller at the addresses indicated in the Contact us section of this Privacy Policy Disclosure.


    Your personal data will be entered and stored, in accordance with the principles of minimisation and retention limitation pursuant to Article 5.1.c and e of the Regulation, in the information systems of the Data Controller, whose servers are located within the European Economic Area.
    The personal data processed for the purposes referenced in sections 3.1 and 3.2 will be retained for the time strictly necessary to achieve those same purposes, i.e. for the time necessary for the execution of the contract, for the provision of legal or conventional guarantees, in accordance with the conservation required by law (see also, in particular, Article 2946 et seq. of the Italian Civil Code).

    Personal data processed for the purposes set out in section 3.3 will be retained for the time stipulated by the specific obligation or applicable law.
    For the purposes set out in section 3.4, your personal data will be processed until you present an objection to its processing.
    Conversely, for the purposes referenced in sections 3.5 and 3.6, your personal data will be retained until the revocation of your consent and, in any case, limited to the purpose referenced in section 3.6 and the activities connected to it, for no more than seven years, starting from their registration, in accordance with the provisions of the provision of the Data Privacy Guarantor Authority for the protection of personal data in acceptance of the preliminary verification request presented by the Data Controller. Likewise, for the purposes referenced in Article 3.7, your data will be retained for no more than seven years from registration. Upon revocation of consent or expiry of the seven-year retention period (if preceding), the data processed for the purposes referenced above will be permanently deleted or anonymised.
    In general and in any case, the Data Controller reserves the right to retain your data for the time necessary to fulfil any regulatory obligation to which it is subject or to meet any defensive needs. In any case, the Data Controller may retain your personal data for the time provided and allowed for by Italian law to protect their interests (Article 2947 of the Italian Civil Code).

    It should be noted that, if your account is deactivated, your personal data will continue to be processed by BC in compliance with the criteria and principles highlighted above for the entire period coinciding with this deactivation (equal to 12 months). It should also be noted that, compatibly with the aforementioned criteria and principles, UNCONVENTIONALDOG will retain such data also after the expiry of this term and in the event of total removal of your account. Therefore, please note that the expiry of the aforementioned term and the total removal of your account will not necessarily involve the deletion of your personal data or the revocation of the privacy consents legitimately provided by you. For more information regarding requests for data cancellation and withdrawal of consent, please refer to point 8 “Rights of data subjects” of this Data Privacy Disclosure.

    Further information regarding the data retention period and the criteria used to determine this period may be requested via a written request sent to the Data Controller at the addresses indicated in the “Contact Us” section of this Privacy Policy.


    As a Data Subject, you can exercise the rights referenced in Articles 15–22 GDPR and revoke the consent given at any time without prejudice to the lawfulness of the processing undertaken before the revocation.
    In particular, you may request access to your Personal Data pursuant to Article 15 GDPR, its rectification pursuant to Article 16 GDPR, cancellation of the same pursuant to Article 17 GDPR, restriction of processing in the cases envisaged by Article 18 of the GDPR as well as to obtain the portability of data related to you in the cases envisaged by Article 20 of the GDPR.
    You may submit a request for opposition to the processing of your Personal Data pursuant to Article 21 of the GDPR, in which you may evidence the reasons justifying the opposition: the Data Controller reserves the right to assess your request, which may not be accepted if there are legitimate compelling reasons to proceed with the processing that prevail over your interests, rights and freedoms.
    Requests should be sent in writing to the Data Controller at the addresses indicated in the “Contact Us” section of this Privacy Policy Disclosure.


    If you believe that the processing of your personal data by the Data Controller is undertaken in violation of the provisions of the Regulations, you have the right to lodge a complaint with the Data Privacy Guarantor Authority, as envisaged by Article 77 of said Regulation, or to seek redress through the appropriate legal channels (Article 79 of the GDPR).


    The Data Controller reserves the right to modify or simply update its content, wholly or partially, also as a result of variations in the applicable legislation. Therefore, the Data Controller invites you to regularly visit this section to keep up-to-date with the most recent and updated version of the Privacy Policy in order to always be informed on the data collected and how UNCONVENTIONALDOG uses it.


    To exercise the above rights or for any other requests, please write to the Data Controller at the physical address indicated above, or to our email address, writing “request for the exercise of privacy rights” in the subject field.

    Definitions, characteristics and application of the legislation

    Cookies are small text files that the websites visited by the user send and record on his/her personal computer or mobile device, these cookies are then re-transmitted to the same websites upon the user’s subsequent visit. Precisely because of cookies, a website remembers the user’s actions and preferences (such as login data, chosen language, font size, other display settings, etc.) in such a way that they do not have to be newly indicated when the user returns to visit the above-mentioned website or browse from one page to another. Therefore, cookies are used to perform computer authentications, to monitor sessions and store information concerning the activities of the users who access a website. Cookies may also contain a unique identification code that enables a user’s browsing within the website to be tracked for statistical or advertising purposes. While browsing a website, the user may also receive cookies from websites or web servers other than the one he/she is visiting (so-called “third-party” cookies) on his/her computer or mobile device. Some operations may not be able to be performed without the use of cookies, which in some cases are, therefore, technically necessary for the functioning of the above-mentioned website.
    There are various types of cookies, according to their characteristics and functions, and these can remain on the user’s computer or mobile device for different periods of time: so-called session cookies, which are automatically deleted when the browser is closed; so-called persistent cookies, which remain on the user’s devices until a predetermined deadline.
    According to the legislation in force in Italy, the user’s express consent is not always required for the use of cookies. In particular, “technical cookies”, namely cookies used for the sole purpose of transmitting a communication over an electronic communications network, or used to the extent strictly necessary to provide a service explicitly requested by the user, do not require such consent. In other words, these are cookies that are indispensable for the operation of the website or that are necessary to perform activities requested by the user.
    Among the technical cookies which do not require express consent for their use, the Italian Data Protection Authority (see consent for the use of cookies dated May 8th, 2014) also include:

    • “cookie analytics”, where used directly by the webmaster to collect information, in aggregate form, on the number of users and how they visit the website;
    • browsing or session cookies, which ensure normal browsing and accessibility of the website (allowing, for example, to make a purchase or login to access restricted areas);
    • functional cookies, that allow the user to browse according to a set of selected criteria (for example, the language, the products selected for purchase) in order to improve the service provided to the same.

    Conversely, for “profiling cookies”, that is, those designed to create user profiles and used to send advertising messages in line with the preferences expressed by the same user in the context of web-browsing, the user’s prior consent is required.

    Cookies used on our Website

    The Website uses the following types of cookies and offers the possibility to de-select the same, with the exception of third-party cookies which require the user to refer directly to the relative selection and de-selection methods of the respective cookies, indicated via the links:

    • browsing or session cookies are strictly necessary for the operation of the Website, or to allow the user to take advantage of the contents and services requested;
    • Cookie analytics, which allow the Webmaster to understand how users use the website. These cookies do not collect any information regarding the user’s identity or any personal data. Such information is treated in an aggregate and anonymous manner;
    • Functionality cookies used to activate specific functions of the Website and a series of selected criteria (for example, the language, the products selected for purchase) in order to improve the service provided;
    • Profiling cookies are designed to create profiles relative to the user and are used in order to send advertising messages in line with the preferences expressed by the user when web-browsing.

    ATTENTION: by disabling technical and/or functionality cookies, the Website may not be accessible or certain services and specific functions of the Website may be unavailable or may not work properly and the user may be forced to change or manually enter certain information or preferences every time they visit the Website.
    UNCONVENTIONALDOG uses third-party cookies, namely cookies of websites or web servers other than those of the Data Controller, used for the purposes of these third parties, including profiling and analytical cookies. Please note that these third parties, listed below with the respective hypertext links to the privacy policies, act as independent data controllers of data collected through the cookies they send. Therefore, the user must refer to their policies regarding the processing of personal data, disclosures and any methods of obtaining consent (selection and de-selection of the respective cookies).
    Links to the respective disclosures on the use of cookies are listed below which grant access to the consent forms provided (as required by the Provision):

    How to view and modify cookies through the user’s web navigation interface (so-called browser)

    The user can select which cookies to authorise through the specific procedure set out in the Cookie settings section, as well as authorise, block or delete (in whole or in part) cookies through the specific functions of their browser. However, in the event that all or some of the cookies are disabled, the Website may become inaccessible, or certain services or specific functions of the Website may no longer be available or not function correctly and/or the user may be forced to change or manually enter certain information or preferences each time he/she visits the Website.
    To disable these cookies or to get more information on how to set preferences on the use of cookies via the web browser, users may consult the relevant instructions:

    Internet Explorer

    Cookie Settings

    Subsequently, the user may make a choice and specifically indicate which cookies to authorise.
    Users are informed that not authorising the use of technical cookies may make it impossible to use the Website, view its contents and take advantage of the related services. Inhibiting functionality cookies could mean that some services or certain functions of the Website are not available or do not function correctly and the user may be forced to change or manually enter some information or preferences each time they visit the Website.
    The lack of authorisation with respect to other cookies indicated by third parties will not affect the operation of the Website; however, since such types of cookies are sent exclusively by third parties and the Webmaster cannot control the sending of such cookies to the user’s terminal, the relative objection can only be exercised by accessing the consent forms prepared by the above-mentioned third parties, if any, or through the user’s browser settings. Links to the privacy policies and eventual consent forms for the receipt of cookies prepared by the third parties that send cookies through the Website are provided in the section Types of cookies used on the Website.
    With regard to cookies directly sent by the Webmaster, as well as via the procedure made available on this page, the user can block or delete cookies (in whole or in part) through the specific functions of his/her navigation browser (in this regard, see the above).
    Choices made by the user in relation to cookies on the Website will, in turn, be recorded in a special technical cookie, possessing the characteristics displayed in the table of cookies. However, said cookie may, in some circumstances, not function correctly: in such cases, we recommend that the user delete any unwanted cookies and inhibit their use through the functionality of his/her web browser.
    The user’s preferences in relation to cookies will be reset if he/she uses different devices, or browsers to access the Website.

    Technical cookies

    Do not require prior consent from the user for their use.
    Technical cookies are strictly necessary for the operation of the website, or to allow the user to take advantage of the contents and services requested.